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Chin Yong > Intel > What are Classified Ads?

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What are Classified Ads?

Classifieds in 2 mintues


Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals, e.g. free ads papers. Classified advertising differs from standard advertising or business models in that it allows private individuals (not simply companies or corporate entities) to solicit sales for products and services. On the similiar note, classifieds can be used to make personal announcements and is a popular way for the authority to announce tender notice for government projects and bankruptcy notice.

Overview of Classifieds


Classifieds is usually text only and can consist of as little as the type of item being sold and a telephone number to call for more information. It can also have much more detail, such as name to contact, address to contact or visit, a detailed description of the product or products ("pants and sweaters, size 10" as opposed to "clothing", "red 1996 Pontiac Grand Prix" as opposed to "automobile"). There are generally no pictures or other graphics within the advertisement, although sometimes a icon may be used bought to increase visibility.

Classified advertising is called such because it is generally grouped within the publication under headings classifying the product or service being offered (headings such as Accounting, Automobiles, Clothing, Farm Produce, For Sale, For Rent, etc.) and is grouped entirely in a distinct section of the periodical, which makes it distinct from display advertising, which often contains graphics or other art work and which is more typically distributed throughout a publication adjacent to editorial content.

A hybrid of the two forms — classified display advertising — may often be found, in which categorized advertisements with larger amounts of graphical detail can be found among the text listings of a classified advertising section in a publication. Classified ads are also among the tools used by many companies in recruitment for available job opportunities.

Printed classified ads are typically just a few column lines in length, and they often filled with abbreviations to save space and money.


Contributor's Note

I love to share this information with Qassia.

External Links

Ablewise Classifieds Blog

Contributed by Chin Yong on April 17, 2008, at 9:10 AM UTC.

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This intel was contributed by Chin Yong


Chin Yong

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